Hey Qantas, welcome to Dubai!

Originally broadcast on Emirates News, 1 April 2013

eq2The first scheduled Qantas flight into Dubai touched down this morning – heralding the start of the Australian carrier’s powerful new alliance with Emirates Airline. Noni Edwards has the details.

Yesterday, to mark the launch of the alliance, two A380s flew in formation over Sydney – Emirates and Qantas, working in perfect partnership. No doubt that’s the symbolism they’re hoping will stick.

At today’s launch event at Emirates headquarters here in Dubai, the Qantas CEO Alan Joyce said that first flight into Dubai was no less than history in the making.

“It did represent a change in global aviation and the thing about coming on that flight last night and talking to a lot of our passengers on board is our passengers were extremely excited about this partnership.”

The code-sharing, profit-sharing, market-sharing partnership will see Qantas and Emirates offer a combined total of 98 flights a week between Australia and Dubai, but getting it literally off the ground hasn’t come quickly or easily.

eq3The President of Emirates, Tim Clark, says they were supported at every step by the Australian government.

“I must first of all express my appreciation of the presence of the Minister for Transport Infrastructure and Regional Development for Australia who has been a huge supporter for everything we’ve managed to accomplish in this last 9 or 10 months.”

Of course the Minister would realise Australia has a lot to gain from the partnership, especially with enticing images like yesterday’s double flyover in Sydney being beamed out around the world, but he’s also thinking about expat Aussies, like the 7,000 odd-of-us estimated to be living in the UAE.

eqAustralia’s Minister for Infrastructure and Transport , arrived in Dubai on the flight.

“Australians are of course amongst the most travelled people on the globe,” said Anthony Albanese.

“What this partnership does is open up new markets directly for all those Australians who travel as expats back to their country of origin or people who are travelling either for business or recreational purposes.”

“A lot of our passengers were talking about how this improves their connectivity into Rome,” said Joyce. “We had people going all over Europe, to Milan, to Rome”

Also present at today’s event, the Australian Ambassador to the UAE, Pablo Kang.

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Emirates + Qantas

Originally broadcast on Emirates News, 31 March 2013
flyover3

It has been described as a game changing deal in the aviation world. As Qantas Airways’ 17-year revenue sharing agreement ends with British Airways, a new chapter begins right here in Dubai.

Noni Edwards has the story.

High in the skies over Sydney,  a Qantas A380 pilot talks to his Emirates colleague as they stage a daring double flyover.
It’s symbolic of the spirit of cooperation between the two airlines, that’s being celebrated today is thought to be the first time anywhere in the world that two commercial A380s have been flown in formation.

Emirates’ president Tim Clark was overwhelmed by the occasion, “It made me immensely proud and convinced me that what we have done is absolutely the right thing for both Qantas and Emirates.”

There was no mistaking just how big a deal this is for the Australian carrier either.
“This is one of the most important days in Qantas’ 92 years history, said Qantas CEO Alan Joyce, “Our partnership with Emirates is probably the biggest partnership deal that Qantas will ever do. It’s certainly one of the most important strategic initiatives that we’ll ever do.”

Analysts have suggested the alliance could save the Australian airline up to A$ 100 million a year. Qantas has already reported a six-fold increase in bookings for flights to Europe over the past nine weeks, in the lead-up to today’s launch.

And the sheer grandeur of today’s occasion was not lost, even on an industry stalwart.

flyover“For somebody as old as me, who’s been in this business for as long as I have,” Clark said, “I still got goose pimples watching those two magnificent airplanes flying so low and flying so well, with huge amounts of training having gone into  that 20 minutes of flying from our flight crews and flight operation departments.”

The pilots reportedly practised by flying the route dozens of times in sophisticated flight simulators.

Qantas pilots have also been putting in the hours preparing for their new destination, with a simulator designed specifically for Dubai, ready for tonight’s first-ever scheduled flight, currently en route and expected to land here just after midnight.

Customer service staff have also been training together, learning about the similarities and differences between Skywards and the Qantas Frequently Flyer program, treating each other’s customers as their own with the aim of giving everyone a seamless experience.

flyover2The powerful alliance has great potential to shake up the global aviation business. It represents the joining of forces of two of the world’s top twenty airlines – Emirates ranked at number 8 and Qantas at 15, according to Skytrax.

Because of the extraordinary market share the two will be working to achieve, the deal needed approval not only from Australia’s competition regulator, but Singapore’s as well. Qantas flights to and through Changi International have been largely “restructured” as Emirates codesharing comes into play and Dubai becomes its new hub for all sectors to Europe.

But there aren’t many complaints Down Under. Australians travelling to Europe via Dubai on either airline, can now get there more than two hours quicker, on average.